Ecommerce Web Experience
Rebranding Overhaul
Industry
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Beauty
My Role
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User Interface
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Visual Design
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Motion Design
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Email Design
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Social Media
bareMinerals revamped their brand emphasizing the pure and natural ingredients found in their products. This emphasis on "clean beauty," combined with a visual overhaul was the foundation for the rejuvenation of their flagship website. Once the new brand identity was established, the bareMinerals team partnered with us to apply their new look/feel to their digital channels.
Collaborating closely with the bareMinerals global creative team, we worked to bring “clean beauty” into every aspect of the user interface. I designed a highly clean, best practice ecommerce user experience making great use of our new eye-catching brand assets to guide the user to purchase.
I designed multiple marketing campaign templates for creating unique, editorialized shopping experiences around product collections. With an accompanying library of highly visual, editorial components for displaying a variety of content and high resolution assets, bareMinerals would have the flexibility to create beautiful landing pages for any product push.
To build consistency over all channels, the digital brand expression was carried through into email and social media. The unique requirements of the context allowed us flexibility to incorporate more visually interesting layouts as well as animation.
Animations for Email and Social Media
Social Media Designs
To maintain the integrity of our visual design far into the future, we created a 100+ page comprehensive living style guide complete with all style information and all available website templates and components. The guide also provided asset templates for the creation of images for any component and showed template usage examples.
